Cooking Up Positive Employment Branding

For those of you who who don’t watch “Kitchen Nightmares” with Gordon Ramsay, (the hot blooded Brit who doesn’t take any ______,) it’s a reality show in which Chef Ramsey visits the most disastrous and decrepit restaurants in America and gives them a wake up call and an overhaul. While recruiting isn’t a lot like owning a restaurant, and not at all like reality TV, the common tie is the necessity for respect in the industry. Chef Ramsey says if you don’t respect your customers, then you should close your doors, or they will do it for you. While he also says a lot of things that I cannot print, this advice is applicable to all businesses, especially talent based businesses like recruiting. In an article from ERE.net, respect for one’s candidates is listed as one of the baseline criteria for the companies that win the Candidate Experience Award from the Talent Board. With the importance of employment branding on the rise, it is more important than ever to ensure that you keep your talent happy and in the loop, or else risk picking up a lousy reputation. Unfortunately, there is no reality show that will give your employment brand a make over (yet), so it’s all on you to make sure your talent has the most positive experience possible.

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