Unless you have been on an extended Antarctic vacation or have been living under a rock, you know that social recruiting was one of the most discussed recruiting strategies of 2013. Not only was it the most talked about recruiting tool of the past year, but it was also one of the most highly utilized hiring strategies. According to Jobvite’s 2013 Social Recruiting Survey, 94% of recruiters use or plan to use social networks in their recruiting efforts and 78% of recruiters have made a hire through a social network.
For those 6% of you who are skeptical about the efficacy of a social recruiting strategy, the same survey shows a strong ROI for recruiters that have embraced these social resources. Just under half of the respondents said they experienced an increase in candidate quality since they started their social recruiting efforts. On top of that, 43% of respondents payed less than 1000$ per month on their social recruiting. To put this value in perspective, 60% estimated the value of their social hires at over 20 k per year and 20% estimated the value to be greater than 90 k per year.
The last little tidbit to consider is how recruiters are responding to a candidate’s unprofessional behavior on social networks. When a recruiter checks out a candidate’s social presence (93% of them do) and sees posts referring to drug/alcohol use, sex or guns, the majority of them then form a negative opinion of the candidate. Even such common things as grammar/spelling errors or profanity turns most recruiters off, according to the survey.