Let me ask you this: would you rather apply to be a “nighttime gas station clerk” or a “nocturnal petroleum ninja”? We at Accolo believe that attracting the right candidates for a job is all about the way you communicate with them-we even suggest writing your job descriptions like love letters. If you don’t believe us, look at Apple (and I know we all look to Apple for a little advice). Apple has coined the term “genius” and has attracted thousands of applicants to work their genius bar. Who wouldn’t want to be considered a genius anyway? Other top titles include: Jedi, Ninja and Rockstar. Read Dr. John Sullivan full article article for ere.net about how Exciting Job Titles Can Be Powerful Recruiting and Retention Tools.