One of the best things about social media is that it’s pretty much free advertising for your business. But as with all instances of free lunch or 3 wishes, the catch is in the logistics. Maintaining cohesive brand identity in this rapidly expanding new marketing frontier requires constant vigilance and consistent promotion as to not be mis-represented or buried beneath more active social campaigns. One of the largest mistakes that can be made with social is spreading yourself too thin. As new article from the PeRceptions says, there’s no need to jump headlong into every site you come across. The most important thing too keep in mind with social is who your target audience is. It’s important to aim toward a specific market rather than expanding outward in all directions and leave your brand diluted and hard to manage. Click the link below to get the full scoop on getting the most out of social media.